Use of bold or highlighting (colour) to attract the reader’s eye is helpful for key points

Font size must be large enough to be easily read; consider your primary audience (e.g., women > 50 yr) when determining the formatting of the materials

Use colour to catch the reader’s eye — something needs to draw them in, so the materials don’t seem too technical or “dull”

Do not provide too much information on 1 page; if including information on both sides of a page (e.g., a letter), be certain that the reader knows to turn the page over

Cover needs to grab the attention of the reader

Present statistics for all issues, even if there is uncertainty in the data (e.g., for overdiagnosis)

Provide comparisons (e.g., mortality rates for screened and unscreened women) to put information into context

Present the information in different ways to ensure understanding (e.g., numbers, charts, graphs, infographics)

Present the statistics as number in 100 or 1000 as those are the easiest numbers to relate to

Use images sparingly

Images can be used to get key information across (e.g., photographs of a mammography machine)

Avoid photographs of people, where possible, so all citizens can see themselves in the photographs

When including photographs of people, ensure that the diversity of the population is captured and that the photographs represent the target audience (women aged 50–74 yr)

Use headings, table of contents to make information easy to find

Consider a questions-and-answer approach throughout the materials, or a frequently asked questions section

Providing information in a series of short points (bullet form) can help the reader get through a large amount of information

Consider carefully what language to use when describing risks and benefits (e.g., pros and cons, harms and benefits)

Ensure that the language supports choice

Be aware of the reading level of the text

Consider other sources of information in addition to print materials: social media, websites, email campaign, in-person campaigns, television

Trusted media personalities (e.g., daytime talk show hosts) for the age group could also be engaged to share the evidence