Factors associated with support for tobacco marketing and sales bans
| Factor | Ban on promotional marketing of cigarettes/tobacco* n = 3009 | Total ban on cigarettes/tobacco within 10 yr if government provides cessation assistance* n = 3013 | Require sale of cigarettes in plain packages* n = 3018 | |||
|---|---|---|---|---|---|---|
| % support | OR (95% CI) | % support | OR (95% CI) | % support | OR (95% CI) | |
| Sex | ||||||
| Female | 56.0 | 1.00 | 42.2 | 1.00 | 28.5 | 1.00 |
| Male | 60.1 | 1.14 (0.95–1.36) | 44.6 | 1.08 (0.91–1.29) | 29.1 | 1.01 (0.83–1.22) |
| Age group, yr | ||||||
| 18–24 | 62.9 | 1.00 | 44.0 | 1.00 | 38.8 | 1.00 |
| 25–39 | 60.7 | 0.84 (0.64–1.11) | 47.6 | 1.28 (0.98–1.67) | 31.2 | 0.78 (0.59–1.02) |
| 40–54 | 57.0 | 0.78 (0.59–1.03) | 42.2 | 1.09 (0.83–1.44) | 28.9 | 0.75 (0.57–1.00) |
| ≥ 55 | 55.7 | 0.82 (0.61–1.11) | 40.8 | 1.15 (0.86–1.54) | 21.7 | 0.56 (0.40–0.77) |
| Ethnicity | ||||||
| White | 58.0 | 1.00 | 42.3 | 1.00 | 27.9 | 1.00 |
| Other | 61.1 | 1.01 (0.78–1.32) | 50.6 | 1.39 (1.07–1.79) | 34.2 | 1.23 (0.94–1.60) |
| Household income | ||||||
| Low | 52.5 | 1.00 | 41.9 | 1.00 | 29.4 | 1.00 |
| Moderate | 58.5 | 1.13 (0.87–1.46) | 45.0 | 1.06 (0.82–1.37) | 29.0 | 1.03 (0.78–1.37) |
| High | 62.7 | 1.22 (0.95–1.57) | 44.5 | 1.07 (0.84–1.38) | 30.0 | 1.04 (0.79–1.38) |
| No answer | 45.9 | 0.77 (0.53–1.12) | 36.2 | 0.82 (0.56–1.21) | 18.4 | 0.61 (0.39–0.96) |
| Education level | ||||||
| Low | 50.0 | 1.00 | 41.5 | 1.00 | 27.5 | 1.00 |
| Moderate | 57.3 | 1.16 (0.93–1.44) | 43.7 | 1.00 (0.81–1.24) | 27.4 | 0.95 (0.74–1.21) |
| High | 69.0 | 1.73 (1.32–2.27) | 45.6 | 1.02 (0.78–1.32) | 32.9 | 1.12 (0.85–1.48) |
| Province/region | ||||||
| Quebec | 69.4 | 1.00 | 50.1 | 1.00 | 37.8 | 1.00 |
| Atlantic | 58.6 | 0.65 (0.44–0.95) | 43.2 | 0.73 (0.50–1.06) | 29.2 | 0.71 (0.47–1.09) |
| Ontario | 53.8 | 0.49 (0.38–0.62) | 43.7 | 0.73 (0.58–0.92) | 26.9 | 0.60 (0.47–0.77) |
| Prairie | 58.0 | 0.63 (0.43–0.91) | 43.2 | 0.79 (0.54–1.17) | 20.2 | 0.43 (0.28–0.68) |
| Alberta | 47.9 | 0.37 (0.26–0.51) | 30.8 | 0.41 (0.29–0.58) | 21.0 | 0.44 (0.31–0.63) |
| British Columbia | 60.9 | 0.66 (0.48–0.91) | 44.6 | 0.78 (0.57–1.05) | 30.3 | 0.70 (0.50–0.96) |
| Smoking status | ||||||
| Less than daily smoker | 70.2 | 1.00 | 50.5 | 1.00 | 37.1 | 1.00 |
| Daily smoker | 53.9 | 0.57 (0.45–0.74) | 40.9 | 0.58 (0.46–0.74) | 25.7 | 0.62 (0.48–0.80) |
| E-cigarette use status | ||||||
| Never tried | 59.7 | 1.00 | 44.1 | 1.00 | 26.5 | 1.00 |
| Tried but does not currently use | 54.3 | 0.80 (0.61–1.05) | 38.0 | 0.79 (0.60–1.04) | 23.6 | 0.86 (0.63–1.17) |
| Less than weekly user | 59.1 | 0.85 (0.68–1.07) | 43.2 | 0.89 (0.71–1.12) | 31.2 | 1.06 (0.83–1.37) |
| Weekly user | 59.5 | 0.89 (0.65–1.22) | 53.8 | 1.38 (1.03–1.86) | 38.7 | 1.54 (1.12–2.11) |
| Daily user | 59.3 | 0.83 (0.57–1.20) | 54.8 | 1.39 (0.99–1.95) | 41.9 | 1.63 (1.15–2.32) |
| No. of cigarettes per day | ||||||
| ≤ 10 | 64.9 | 1.00 | 45.7 | 1.00 | 32.4 | 1.00 |
| 11–20 | 52.4 | 0.78 (0.61–0.98) | 40.5 | 1.03 (0.81–1.31) | 24.6 | 0.96 (0.73–1.25) |
| 21–30 | 46.9 | 0.64 (0.47–0.88) | 42.9 | 1.17 (0.85–1.61) | 24.4 | 0.98 (0.68–1.41) |
| > 30 | 49.8 | 0.85 (0.44–1.64) | 40.2 | 1.12 (0.58–2.18) | 28.7 | 1.17 (0.57–2.39) |
| Plans to quit in next 6 mo | ||||||
| No | 50.0 | 1.00 | 30.5 | 1.00 | 25.1 | 1.00 |
| Yes | 61.6 | 1.92 (1.56–2.36) | 48.4 | 2.40 (1.94–2.96) | 30.3 | 1.34 (1.07–1.69) |
Note: CI = confidence interval, OR = odds ratio.
↵* Logistic regression models controlled for sex, age group, ethnicity, household income, education level, province/region, smoking status, e-cigarette use status, number of cigarettes smoked per day, plans to quit in next 6 months, perception of societal attitudes toward smoking and belief that smokers are increasingly marginalized.