Table 1: Characteristics of new callers to Smokers' Helpline in Ontario before and after Health Canada's new policy for health warning labels on tobacco packaging, January 2010-December 2013
Characteristic*Period; no. (%) of new callers†p value
TotalBefore new policyAfter new policy
All new callersn = 12 157n = 4815n = 7342
Age, yr, mean ± SD45.6 ± 14.947.0 ± 14.144.6 ± 15.3< 0.001
Sex, male5709 (47.0)1966 (40.8)3743 (51.0)< 0.001
Education, high school or less4160 (46.1)1384 (37.7)2766 (51.9)< 0.001
Ethnicity, white6730 (81.7)2400 (85.7)4330 (79.6)< 0.001
Smoking status at time of call< 0.001
  Daily10 115 (83.2)3692 (76.7)6423 (87.5)
  Occasional133 (1.1)47 (1.0)86 (1.2)
  Recently quit1909 (15.7)1076 (22.4)833 (11.4)
Smokers (daily or occasional)n = 10 248n = 3739n = 6509
Cigarette consumption per day0.8
  1-102904 (24.5)1151 (24.9)1753 (24.3)
  11-203967 (33.5)1546 (33.4)2421 (33.5)
  21-303420 (28.9)1335 (28.9)2085 (28.9)
   311563 (13.2)595 (12.9)968 (13.4)
Time to first cigarette in morning, min0.04
   611118 (11.8)391 (11.1)727 (12.3)
  31-60884 (9.4)327 (9.3)557 (9.4)
  6-302856 (30.2)1025 (29.2)1831 (30.9)
  < 54592 (48.6)1773 (50.4)2819 (47.5)
Heaviness of Smoking Index0.2
  Low2518 (26.7)913 (26.0)1605 (27.1)
  Medium4028 (42.7)1544 (44.0)2484 (42.0)
  High2886 (30.6)1053 (30.0)1833 (31.0)
Intention to quit in 30 d9199 (90.4)3276 (88.6)5923 (91.3)< 0.001

*Missing data for age (n = 824), sex (n = 6), education (n = 3134), ethnicity (n = 3915), cigarette consumption (n = 303), time to first cigarette in the morning (n = 798), Heaviness of Smoking Index (n = 816) and intention to quit in 30 d (n = 67).

†Unless stated otherwise.