| Knowledge: mothers felt the person had knowledge, skills and experience with regard to breastfeeding and could accurately identify problems | Lacked knowledge: the person could not identify the problem or could not see successes |
| Effectiveness: suggestions and support were effective in resolving the problems or ameliorating the breastfeeding experience | Ineffective: suggestions and interventions had no effect on problems or made the breastfeeding experience worse |
| Emotionally positive: the person showed care for mother and baby, were sensitive to emotional strain and did not add to the “pressure” of breastfeeding | Emotionally negative: the person was perceived as insensitive, increased feelings of pressure on the mother, and/or did not show compassion or caring |
| Accessibility: support was available and accessible when needed/solicited | Unavailable/unsolicited: the person was either unavailable for support when most needed or offered unsolicited advice that was unwanted |