@article {Chung-HallE412, author = {Janet Chung-Hall and Geoffrey T. Fong and Pete Driezen and Lorraine Craig}, title = {Smokers{\textquoteright} support for tobacco endgame measures in Canada: findings from the 2016 International Tobacco Control Smoking and Vaping Survey}, volume = {6}, number = {3}, pages = {E412--E422}, year = {2018}, doi = {10.9778/cmajo.20180025}, publisher = {Canadian Medical Association Open Access Journal}, abstract = {Background: The Canadian government has committed to an endgame target of less than 5\% tobacco use by 2035. The aims of this study were to assess baseline levels of support for potential endgame policies among Canadian smokers, by province/region, demographic characteristics and smoking-related correlates, and to identify predictors of support.Methods: We analyzed data for 3215 adult (age >= 18 yr) smokers from the Canadian arm of the 2016 International Tobacco Control Four Country Smoking and Vaping Survey. We estimated weighted percentages of support for endgame measures for 6 provinces/regions of the country. We used weighted logistic regression models to identify predictors of support for 14 endgame strategies.Results: Among cigarette endgame policies, support was highest for reducing nicotine content (70.2\%), raising the legal age for purchase (69.8\%), increasing access to alternative nicotine products (65.8\%) and banning marketing (58.5\%). Among e-cigarette policies, there was majority support for restricting youth access (86.1\%), restricting nicotine content (64.9\%), prohibiting use in smoke-free places (63.4\%) and banning marketing (54.8\%). The level of support for other endgame measures ranged from 28.9\% to 45.2\%. Support for cigarette and e-cigarette policies was generally higher among smokers with intentions to quit and those from Quebec. Support for e-cigarette policies was generally lower among smokers who also used e-cigarettes daily.Interpretation: There is considerable support among Canadian smokers for endgame policies that go beyond current approaches to tobacco control. Our findings provide a baseline for evaluating future trends in smokers{\textquoteright} support for innovative measures to radically reduce smoking rates in Canada.}, URL = {https://www.cmajopen.ca/content/6/3/E412}, eprint = {https://www.cmajopen.ca/content/6/3/E412.full.pdf}, journal = {Canadian Medical Association Open Access Journal} }