Given the unprecedented reach of social media, firms are increasingly relying on it as a
channel for marketing communication. The objective of this study is to examine the effect of firm-…

In this study we examine the effect of customers' participation in a firm's social media efforts
on the intensity of the relationship between the firm and its customers as captured by …

In this study, the authors assess the effects of a data breach announcement (DBA) by a
multichannel retailer on customer behavior. They exploit a natural experiment and use individual …

Online communities have experienced burgeoning popularity over the last decade and have
become a key platform for users to share information and interests, and to engage in social …

Drawing on the accessibility–diagnosticity framework and previous literature on branding
and order of entry, the authors hypothesize that perception spillovers can also occur across …

Individual celebrities or human brands in fields ranging from sports to art to politics use
social media platforms to connect and engage with their audience. We analyze the effects of …

This article focuses on how the customer portfolios of technology-based entrepreneurial
firms affect new product development. Drawing on knowledge-based, resource dependence, …

In the increasingly complex retailing environment, more and more retailers operate in more
than one channel, such as brick-and-mortar, catalogs, and online. Success in this dynamic …

This article contributes to the entrepreneurship and network literatures by addressing the
fundamental research question of how a new venture’s initial network ties are formed. The …

PURPOSE The patient-physician relationship is the cornerstone of health care service delivery.
The objectives of this study were to assess the contribution of relationship commitment …